Privacy Policy

Privacy Policy for AsterLane

Asterlane (“we”, “our”, or “us”) is committed to protecting your privacy. This Privacy Policy explains how your personal information is collected, used, and disclosed by Asterlane. This Privacy Policy applies to our website, https://www.asterlane.com/, and its associated subdomains (collectively, our “service”). By accessing or using our service, you signify that you have read, understood, and agree to our collection, storage, use, and disclosure of your personal information as described in this Privacy Policy and Terms of Service.

Definitions & Key Terms

To help explain things as clearly as possible in this Privacy Policy, every time any of these terms are referenced, are strictly defined as:

Cookie: A small amount of data generated by a website and saved by your web browser. It is used to identify your browser, provide analytics, and remember information about you such as your login information or language preference.

Company: When this policy mentions “Company”, “we”, “us” or “our”, it refers to Asterlane Pvt. Ltd., G-250 Mansarovar Industrial Area, Jaipur – 302020, Rajasthan, India is responsible for your information under this Privacy Policy.

Country: where Asterlane or the owners/founders of Asterlane are based, in this case is India.

Customer: This refers to the company, organization or person that signs up to use the Asterlane service to manage the relationships with consumers or service users.

Device: Any internet-connected device such as a phone, tablet, computer, or any other device that can be used to visit Asterlane and use the services.

IP address: Every device connected to the internet is assigned a number known as an Internet Protocol (IP) address. These numbers are usually assigned in geographic blocks. An IP address can often be used to identify the location from which a device is connecting to the Internet.

Personnel: This refers to those individuals who are employed by Asterlane or are under contract to perform a service on behalf of one of the parties.

Personal Data: Any information that directly, indirectly, or in connection with other information - including a Personal Identification Number (PIN) - allows for the identification or identifiability of a natural person.

Service: This refers to the service provided by Asterlane as described in the relative terms (if available) and on this platform.

Third-party service: This refers to advertisers, contest sponsors, promotional and marketing partners, and others who provide our content or whose products or services we think may interest you.

Website: Asterlane’s site, which can be accessed via this URL: https://www.asterlane.com/.

You: A person or entity that is registered with Asterlane to use the services.

What Information Do We Collect?

We collect information from you when you visit our service, register, place and order, subscribe to our newsletter, respond to a survey or fill out a form.

Name / Username
Phone Numbers
Email Addresses
Mailing Addresses
Billing Addresses
Debit/Credit Card Numbers
Password

We also collect information from mobile devices for a better user experience, although these features are completely optional.

Location (GPS): Location data helps to create an accurate representation of your interests, and this can be used to bring more targeted and relevant ads to potential customers.

How Do We Use the Information We Collect?

Any of the information we collect from you may be used in the following ways:

To personalize your experience (your information helps us to better respond to your individual needs)
To improve our service (we continually strive to improve our service offerings based on the information and feedback we receive from you)
To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs)
To process transactions
To administer a contest, promotion, survey or other site feature
To send periodic emails

When Do We Use Customer Information from Third Parties?

We receive some information from third parties when you contact us. For example, when you submit your email address to us to show interest in becoming our customer, we receive information from a third party that provides us with automated fraud detection services. We also occasionally collect information that is made publicly available on social media websites. You can control how much of your information social media websites make public by visiting these websites and changing your privacy settings.

Do We Share The Information We Collect With Third Parties?

We may share the information that we collect, both personal and non-personal, with third parties such as advertisers, contest sponsors, promotional and marketing partners, and others who provide our content or those whose products or services we think may interest you. We may also share it with our current and future affiliated companies and business partners, and if we are involved in a merger, asset sale, or other business reorganization, we may also share or transfer your personal and non-personal information to our successors-in-interest.

We may engage trusted third-party service providers to perform functions and provide services to us, such as hosting and maintaining our servers and our service, database storage and management, email management, storage marketing, credit card processing, customer service, and fulfilling orders for products and services you may purchase through our service. We will likely share your personal information, and possibly some non-personal information, with these third parties to enable them to perform these services for us and you.

We may share portions of our log file data, including IP addresses, for analytics with third parties such as web analytics partners, application developers, and networks. If your IP address is shared, it may be used to estimate general location and other technographics such as connection, speed, whether you have visited the service in a shared location, and type of device used to visit the service. They may aggregate information about our advertising and what you see on the service and then provide auditing, research, and reporting for us and our advertisers.

We may also disclose personal and non-personal information about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims, legal processes (including subpoenas), to protect our rights and interests or those of a third party, the safety of the public or any person, to prevent or stop any illegal, unethical, or legally actionable activity, or to otherwise comply with applicable court orders, laws, rules and regulations.

Where And When Is Information Collected From Customers And End-users?

We will collect personal information that you submit to us. We may also receive personal information about you from third parties as described above.

How Do We Use Your Email Address?

By submitting your email address to our service, you agree to receive emails from us. You can cancel your participation in any of these email lists at any time by clicking on the opt-out link or other unsubscribe options that is included in the respective email. We only send emails to people who have authorized us to contact them, either directly, or through a third party. We do not send unsolicited commercial emails, because we hate spam as much as you do. By submitting your email address, you also agree to allow us to use your email address for customer audience targeting on sites like Facebook, where we display customer advertising to specific people who have opted-in to receive communications from us. Email addresses submitted only through the order processing page will be used for the sole purpose of sending you information and updates about your order.

If, however, you have provided the same email to us through another method, we may use it for any of the purposes stated in this policy.

Note: If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.

Could My Information Be Transferred To Other Countries?

We are incorporated in India. Information collected via our website, through direct interactions with you, or from the use of our help services may be transferred from time to time to our personnel, or to third parties, located throughout the world, and may be viewed and hosted anywhere in the world, including countries that may not have laws of general applicability regulating the use and transfer of such data. To the fullest extent allowed by applicable law, by using any of the above, you voluntarily consent to the trans-border transfer and hosting of such information.

Is The Information Collected Through Our Service Secure?

We take precautions to protect the security of your information. We have physical, electronic, and managerial procedures to help safeguard, prevent unauthorized access, maintain data security, and correctly use your information. However, neither people nor security systems are foolproof, including encryption systems. In addition, people can commit intentional crimes, make mistakes, or fail to follow policies. Therefore, while we use reasonable efforts to protect your personal information, we cannot guarantee its absolute security. If applicable law imposes any non-disclaim able duty to protect your personal information, you agree that intentional misconduct will be the standards used to measure our compliance with that duty.

Can I Update Or Correct My Information?

The rights you have to request updates or corrections of the information we collect depend on your relationship with us. Personnel may update or correct their information as detailed in our internal company employment policies. Customers have the right to request the restriction of certain uses and disclosures of personally identifiable information as follows. You can contact us to

(1) update or correct your personally identifiable information

(2) change your preferences concerning communications and other information you receive from us

(3) delete the personally identifiable information maintained about you on our systems (subject to the following paragraph), by canceling your account.

Such updates, corrections, changes, and deletions will affect other information that we maintain or information that we have provided to third parties by this Privacy Policy before such updates, corrections, changes, or deletions. To protect your privacy or security, we may take reasonable steps (such as requesting a unique password) to verify your identity before granting you profile access or making corrections. You are responsible for maintaining the secrecy of your unique password and account information at all times. You should be aware that it is not technologically possible to remove each and every record of the information you have provided to us from our system. The need to back up our systems to protect information from inadvertent loss means that the copy of your information may exist in a non-erasable form that will be difficult or impossible for us to locate. Promptly after receiving your request, all personal information stored in databases we actively use, and other readily searchable media will be updated, corrected, changed, or deleted, as appropriate, as soon as and to the extent reasonably and technically practicable. If you are an end-user and wish to update, delete, or receive any information we have about you, you may do so by contacting us.

Personnel

If you are one of our workers or applicants, we collect information you voluntarily provide to us. We use the information collected for Human Resources purposes in order to administer benefits to workers and screen applicants. You may contact us to

(1) update or correct your information

(2) change your preferences concerning communications and other information you receive from us

(3) receive a record of the information we have relating to you. Such updates, corrections, changes, and deletions will not affect other information that we maintain or information that we have provided to third parties by this Privacy Policy before such update, correction, change, or deletion.

Sale Of Business

We reserve the right to transfer information to a third party in the event of a sale, merger, or other transfer of all or substantially all of the assets or any of its Corporate Affiliates (as defined herein), or that portion of us or any of its Corporate Affairs to which the service relates, or if we discontinue our business or file a petition or have filed against us a petition in bankruptcy, reorganization or similar proceeding, provided that the third party agrees to adhere to the terms of this Privacy Policy.

Affiliates

We may disclose information (including personal information) about you to our Corporate Affiliates. For purposes of this Privacy Policy, “Corporate Affiliate” means any person or entity that directly or indirectly controls is controlled by, or is under common control with us, whether by ownership or otherwise. Any information relating to you that we provide to our Corporate Affiliates will be treated by those Corporate Affiliates by the terms of this Privacy Policy.

How Long Do We Keep Your Information?

We keep your information only so long as we need it to provide service to you and fulfil the other purposes described in this policy. This is also the case for anyone that we share your information with and who carries out services on our behalf. When we no longer need to use your information and there is no need for us to keep it to comply with our legal or regulatory obligations, we’ll either remove it from our systems or depersonalise it so that we can’t identify you.

How Do We Protect Your Information?

We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information. We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment Gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to keep the information confidential. After a transaction, your private information (credit cards, social security numbers, financials, etc.) is never kept on file. We cannot, however, ensure or warrant the absolute security of the information you transmit to us or guarantee that your information on the service may not be accessed, disclosed, altered, or destroyed by a breach of any of our physical, technical, or managerial safeguards.

Governing Law

The laws of India, excluding its conflicts of law rules, shall govern this agreement and your use of our service. Your use of our service may also be subject to other local, state, national, or international laws.

Your Consent

By using our service, registering an account, or making a purchase, you consent to this Privacy Policy.

Links To Other Websites

This Privacy Policy applies only to the services. The services may contain links to other websites not operated or controlled by us. We are not responsible for the content, accuracy, or opinions expressed in such websites, and such websites are not investigated, monitored, or checked for accuracy or completeness by us. Please remember that when you use a link to go from the services to another website, our Privacy Policy is no longer in effect. Your browsing and interaction on any other website, including those that have a link on our platform, is subject to that website’s own rules and policies. Such third parties may use their cookies or other methods to collect information about you.

Cookies

We use “Cookies” to identify the areas of our website that you have visited. A cookie is a small piece of data stored on your computer or mobile device by your web browser. Cookies can be "persistent" or "session" cookies. Most web browsers can be set to disable the use of Cookies. However, if you disable Cookies, you may not be able to access functionality on our website correctly or at all. We never place Personally Identifiable Information in Cookies.

We use cookies to personalize the content in the following ways: to enable certain functions of the Service, to provide analytics, to store your preferences, and to enable advertisement delivery, including behavioral advertising.

We use both session and persistent cookies on the service and we use different types of cookies to run the service:

Essential Cookies (non-optional): You cannot opt out of these cookies. These are strictly necessary for the site to function. They are used to authenticate users and prevent fraudulent use of user accounts. These cookies are beneficial for you to easily navigate our website. It helps in saving your preferences to allow you to add your favorites to your Wishlist or the cart.
Site Analytics & Targeting Cookies: Site analytics helps us in analysing your trajectory on the website to enhance your experience while shopping while targeting cookies helps in showcasing personalized ads. Customer Preferences Cookies: These cookies help to keep track of your browsing and shopping preferences in addition to your location as well as language. This enables us to give you a personalized shopping experience.
Third-Party Cookies: In addition to our own cookies, we may also use various third-party cookies to report usage statistics of the service, deliver advertisements on and through the service, and so on.

What Are Your Choices Regarding Cookies

You can accept or reject these cookies (except essential) as you browse our website. On deleting or refusing to accept cookies, you might not be able to use all of the features we offer, you may not be able to store your preferences, and some of our pages might not display properly.

If you'd like to delete cookies or instruct your web browser to delete or refuse cookies, you need to change your web browser settings.

For Google Chrome:

Go to Settings
Choose Advanced
Go to Privacy and security
Choose content settings
Hit Cookies

For Microsoft Internet Explorer:

Go to Tools
Select Internet Options
Go to Privacy tab
Select appropriate settings

For Safari:

Go to Preferences
Choose Privacy
Hit on Remove all website data

For Mozilla Firefox:

Go to Menu and select Tools
Select Options
Hit the privacy icon
Go to cookie menu and choose your preferences

For Opera 6.0 and updated versions

Go to menu Files
Choose Preferences
Go to Privacy

Remarketing Services

We use remarketing services. What is Remarketing? In digital marketing, remarketing (or retargeting) is the practice of serving ads across the internet to people who have already visited your website. It allows your company to seem like they’re “following” people around the internet by serving ads on the websites and platforms they use most.

Payment Details

In respect to any credit card or other payment processing details you have provided us, we commit that this confidential information will be stored in the most secure manner possible.

Kids’ Privacy

We collect information from kids under the age of 13 just to better our services. If you are a parent or guardian and you are aware that your child has provided us with personal data without your permission, please contact us. If we become aware that we have collected personal data from anyone under the age of 13 without verification of parental consent, we take steps to remove that information from our servers.

Changes To Our Privacy Policy

If we decide to change our privacy policy, we will post those changes on this page, and/or update the Privacy Policy modification date below. If you continue to use our service, you will be bound by the updated policy.

Third-Party Services

We may display, include, or make available third-party content (including data, information, applications, and other product services) or provide links to third-party websites or services (“Third-party Services”).

You acknowledge and agree that we shall not be responsible for any Third-Party Services, including their accuracy, completeness, timeliness, validity, copyright compliance, legality, decency, quality, or any other aspect thereof. We do not assume and shall not have any liability or responsibility to you or any other person or entity for any Third-Party Services.

Third-party services and links thereto are provided solely as a convenience to you and you access and use them entirely at your own risk and subject to such third parties’ terms and conditions.

Tracking Technologies

Google Maps APIs

Google Maps API is a robust tool that can be used to create a custom map, a searchable map, check-in functions, display live data, sync with location, plan routes, or create a mashup just to name a few.

Google Maps API may collect information from you and your device for security purposes.

Google Maps API collects information that is held by its Privacy Policy.

We use cookies to enhance the performance and functionality of our service but are non-essential to their use. However, without these cookies, certain functionality like videos may become unavailable or you would be required to enter your login details every time you visit our service as we would not be able to remember that you had logged in previously.

Local Storage

Local Storage, sometimes known as DOM storage, provides web apps with methods and protocols for storing client-side data. Web storage supports persistent data storage, similar to cookies but with a greatly enhanced capacity and no information stored in the HTTP request header.

Sessions

We use “Sessions” to identify the areas of our website that you have visited. A Session is a small piece of data stored on your computer or mobile device by your web browser.

Information About General Data Protection Regulation (GDPR)

We may be collecting and using information from you if you are from the European Economic Area (EEA), and in this section of our Privacy Policy, we are going to explain exactly how and why this data is collected, and how we maintain this data under protection from being replicated or used in the wrong way.

What is GDPR?

GDPR is an EU-wide privacy and data protection law that regulates how EU residents; data is protected by companies and enhances the control the EU residents have over their personal data.

What Is Personal Data?

Any data that relates to an identifiable or identified individual. GDPR covers a broad spectrum of information that could be used on its own, or in combination with other pieces of information, to identify a person. Personal data extends beyond a person’s name or email address. Some examples include financial information, political opinions, genetic data, biometric data, IP addresses, physical address, sexual orientation, and ethnicity. The Data Protection Principles include requirements such as:

Personal data collected must be processed in a fair, legal, and transparent way and should only be used in a way that a person would reasonably expect.
Personal data should only be collected to fulfill a specific purpose and it should only be used for that purpose. Organizations must specify why they need the personal data when they collect it.
Personal data should be held no longer than necessary to fulfill its purpose.
People covered by the GDPR have the right to access their own personal data. They can also request a copy of their data, and that their data be updated, deleted, restricted, or moved to another organization.

Why Is GDPR Important?

GDPR adds some new requirements regarding how companies should protect individuals’ personal data that they collect and process. It also raises the stakes for compliance by increasing enforcement and imposing greater fines for breaches. Beyond these facts, it is simply the right thing to do. At Asterlane, we strongly believe that your data privacy is very important and we already have solid security and privacy practices in place that go beyond the requirements of this new regulation.

Individual Data Subject’s Rights - Data Access, Portability and Deletion

We are committed to helping our customers meet the data subject rights requirements of GDPR, processes, or storage of all personal data in fully vetted, DPA-compliant vendors. We do store all conversation and personal data for up to 6 years unless your account is deleted. In this case, we dispose of all data in accordance with our Terms of Service and Privacy Policy, but we will not hold it for longer than 60 days.

We are aware that if you are working with EU customers, you need to be able to provide them with the ability to access, update, retrieve, and remove personal data. We have the means to do so with you. We’ve been set up as self-service and give you access to your data. Our customer support team is here for you to answer any questions you might have about working with the API.

California Residents

The California Consumer Privacy Act (CCPA) requires us to disclose the categories of personal information we collect and how we use it, the categories of sources from whom we collect personal information, and the third parties with whom we share it, which we have explained above.

We are also required to communicate information about the rights California residents have under California law. You may exercise the following rights:

Right to Know and Access. You may submit a verifiable request for information regarding the: (1) categories of personal information we collect, use, or share; (2) purposes for which categories of personal information are collected or used by us; (3) categories of sources from which we collect personal information; and (4) specific pieces of personal information we have collected about you.
Right to Equal Service. We will not discriminate against you if you exercise your privacy rights.
Right to Delete. You may submit a verifiable request to close your account and we will delete personal information about you that we have collected.
Request that a business that sells a consumer’s personal data, not sell the consumer’s personal data.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.

We do not sell the personal information of our users.

For more information about these rights, please contact us.

California Online Privacy Protection Act (CalOPPA)

CalOPPA requires us to disclose the categories of personal information we collect and how we use it, the categories of sources from whom we collect personal information, and the third parties with whom we share it, which we have explained above.

CalOPPA users have the following rights:

Right to Know and Access. You may submit a verifiable request for information regarding the; (1) categories of personal information we collect, use, or share; (2) purposes for which categories of personal information are collected or used by us; (3) categories of sources from which we collect personal information; and (4) specific pieces of personal information we have collected about you.
Right to Equal Service. We will not discriminate against you if you exercise your privacy rights.
Right to Delete. You may submit a verifiable request to close your account and we will delete personal information about you that we have collected.
Request that a business that sells a consumer’s personal data, not sell the consumer’s personal data.